Business problem

Jana was a new bank chasing two very different audiences at once — the rural underbanked and the urban affluent. The mobile app was nearly shipped. The desktop product didn't exist.

The ask, verbatim: Take everything the mobile app does, improve it, and package it for desktop internet banking. Fast.

That meant:

• Parity without copy-paste. Feature-for-feature coverage, but designed for a screen 5x larger — not a stretched phone.

• Scale, underestimated. 3+ banking offerings, 50+ use cases across customer segments, 300+ final screens.

• Four teams, one clock. Core banking, marketing, backend services, and the mobile design/frontend team all had to stay in sync.

• Non-negotiables. Cross-browser performance across stitched-together subsystems, visible security cues, and language simple enough for a first-time banking user.

Design impact

• First cut of desktop wireframes in week one — translated directly from mobile journeys, covering most use cases. It turned the rest of the project into iteration, not invention.

• 300+ screens delivered in 7 weeks with two designers, by wireframing at high fidelity and converting to visual design in parallel.

• Bi-weekly on-site reviews with a shrinking backlog — every divergent opinion arrived as two options with pros and cons, decided by the next meeting. No open loops.

• Desktop real estate turned into comprehension, not clutter: dense financial data richly formatted, important amounts highlighted, persistent accordion navigation to flatten the learning curve.

• Smart Budgets made a differentiator, not a feature — surfacing spending patterns and saving opportunities so customers understood why, not just what.

• Zero-friction handoff. Meticulous InVision prototypes mapping every interaction, plus succinct specs, let frontend run eight sprints without design bottlenecks.

"Jana Bank's customers get high return accounts with special funds management tools like smart budgets as a standard offering."
— Shantanu Mukerjee, CIO, Janalakshmi Financial Services